The Beauty-Health Connection with New Beauty's Mike Glaicar
Posted posted on June 27, 2025
On This Week's Episode:
Are we ready to embrace aesthetics as part of a holistic wellness journey rather than just vanity? Mike Glaicar, CEO of NewBeauty, joins Give Good Face with Dr. Anthony Rossi for a dynamic conversation at the intersection of aesthetics and wellness.
Together, they unpack the most pressing and misunderstood trends in beauty today—from GLP-1 medications like Ozempic to the resurgence of hormone therapy and the growing demand for natural, confidence-boosting results. They discuss the risks of muscle loss from GLP-1s and the need for integrated fitness and nutrition, the myth-busting around hormone replacement therapy for menopause, and the emotional toll of untreated symptoms like hair loss, mood changes, and weight gain.
They also highlight the shift from enhancement to restoration: patients no longer want exaggerated features—they want to look like the best version of themselves. Beyond treatments, they dive into the emotional and psychological aspects of aesthetics—why people are craving not just visible improvements, but better experiences. From bedside manner and patient trust to the dangers of TikTok misinformation and the lasting damage of that infamous 2002 hormone study, this episode tackles it all.
Guest Bio:
Mike Glaicar is a dynamic CEO at NewBeauty, leading innovative strategies in the Medical Equipment and Supplies Manufacturing industry. With a strong educational foundation, holding both a BS in Health and Science Studies and an MBA from Quinnipiac University, he combines academic rigor with practical experience. Mike's career spans various leadership roles at Sandow, where he has excelled in business development and operational management. His background as a professional ice hockey player adds a unique layer to his leadership style, emphasizing teamwork and resilience.
An advocate for athlete development, he integrates sports principles into business practices. Mike's commitment to mentoring and public speaking reflects his passion for empowering others in the industry. He is also recognized for his contributions to community service, evidenced by awards such as the Rotary Youth Leadership Award. With a focus on innovation and growth, Mike is poised to make a significant impact in his field.
Episode Transcript:
DR. ROSSI: That old hormone study caused so much confusion. Sixteen thousand women were in the trial. The average age was sixty three. In the control group there were thirty breast cancer cases. In the test group there were thirty eight. Out of sixteen thousand. That’s an increase of about one in a thousand.
MIKE GLAICAR: And the headlines said a twenty five percent increased risk. That was the relative increase, not the actual risk. It scared an entire generation of women.
DR. ROSSI: It dropped hormone therapy use to four percent because no one wanted to go near it.
MIKE GLAICAR: And now we finally have clarity. It was an old study and the way it was framed was flawed. We look at risk benefit now. We look at family history, genetics, age and how severe the symptoms are.
DR. ROSSI: Millennials missed the media panic in 2002. They seem much more open to hormone therapy.
MIKE GLAICAR: It’s a huge opportunity for the right patient. They weren’t consuming that media. So they come in without the fear baked into older generations.
DR. ROSSI: Let’s shift. We’ll do a quick intro about New Beauty and what you do. Are you a data company or a media company?
MIKE GLAICAR: Still media and education. It’s just rooted in data now.
DR. ROSSI: Great. And then we’ll hit GLP ones, weight loss, trends, and definitely menopause.
MIKE GLAICAR: Perfect. And it’s Glacar. Call me Mike.
DR. ROSSI: Got it. Hi everyone. I’m Dr. Anthony Rossi. Welcome back to Give Good Face. I’m excited to have Mike Glacar, CEO of New Beauty. Congratulations.
MIKE GLAICAR: Thank you.
DR. ROSSI: Tell us how you became CEO. What is New Beauty?
MIKE GLAICAR: I don’t look like I’m from the beauty world and I wasn’t. New Beauty is the leading media and education company in aesthetics. Twenty years covering skincare, procedures, hair and everything consumers want to understand. We also help them find credentialed providers. We were just acquired by MJH Life Sciences. A thousand employees behind us now. Big opportunity to educate at scale. I came from Fast Company, started a tech company, pitched to the previous owner, and he brought me in. I learned quickly that aesthetics isn’t vanity. If you change how someone feels about themselves, you change their life. I loved it and stayed.
DR. ROSSI: New Beauty has always balanced science and consumer relatability. And providers rely on it to stay informed.
MIKE GLAICAR: That balance is the hard part. Providers face it too. How do you explain science in a way that’s clear but not dumbed down. We rely on experts for quotes and perspective. Then we built Beauty Pass, an invite only membership. Off that data we launched Beauty Engine. Close to one hundred thousand women giving feedback on treatments, ingredients and challenges. We leverage all that data now.
DR. ROSSI: Consumers are more educated. They want the science behind the procedures because they’re investing in them.
MIKE GLAICAR: And they ask for it. They want to understand mechanisms and results. We shouldn’t underestimate how much they know. Many walk in already familiar with procedures.
DR. ROSSI: I like educated patients. If they’re getting their information from the right places.
MIKE GLAICAR: Exactly. It makes your job easier. Otherwise you’re starting from zero. But if they understand post care or mechanisms, you can build on that.
DR. ROSSI: And we’re shifting to natural looking results. Less enhancement. More restoration.
MIKE GLAICAR: Definitely. And more focus on skin health and treatments. People are healthier now. Gyms are packed. Diet content everywhere. And skin health is health. Not vanity.
DR. ROSSI: We always say the skin is a window into internal health. Hair too.
MIKE GLAICAR: Huge trend. And of course GLP ones. Every conversation circles back to them. We see thirty percent of our panel taking or planning to take a GLP one.
DR. ROSSI: That’s enormous.
MIKE GLAICAR: And half of them stay on long term. We stopped thinking in terms of pre and post GLP one. Now it’s how do you treat the patient holistically while they’re on it to avoid laxity and volume loss.
DR. ROSSI: Patients come in looking drastically different. Often they’re not obese. They’re self titrating. We need more data.
MIKE GLAICAR: And most get their GLP ones from primary care or telehealth. Only eight percent from aesthetics. PCPs may not think about hair loss or laxity. If you can get ahead of it, the outcomes are so much better.
DR. ROSSI: Patients don’t always even consider GLP ones “medications.”
MIKE GLAICAR: Right. And hair loss is huge. Fifty percent of GLP one users report it. And sixty six percent report laxity. Massive opportunity for providers to support patients.
DR. ROSSI: And nutrition matters. If you’re not getting enough protein or calories, biostimulatory fillers won’t work.
MIKE GLAICAR: And patients spend differently. Thirty percent cut spending in some areas because of GLP one costs. But twenty two percent who had never considered aesthetics now want treatments because they feel better in their bodies.
DR. ROSSI: It’s a very different journey depending on how much weight someone loses.
MIKE GLAICAR: Exactly. And we see skin texture changes even without weight loss.
DR. ROSSI: We do a lot of lasers, tightening and fillers early in the journey to maintain integrity.
MIKE GLAICAR: And more devices are being used for muscle support. Patients want that.
DR. ROSSI: And shape. People lose fat in places they want to keep it.
MIKE GLAICAR: Yes. And we see that clearly in the data.
DR. ROSSI: What about fillers? There’s fear around looking unnatural.
MIKE GLAICAR: Yes. Slight reduction in demand over the past year. Biggest concern is unnatural results. For a decade the trend was “enhance.” That’s over. Now it’s invisible aesthetics. Natural looking results score extremely high in satisfaction. The technique and provider matter. Forty seven percent of treated consumers still wished they looked more natural.
DR. ROSSI: It’s all about who you see. If the provider looks overfilled, they’ll make you overfilled.
MIKE GLAICAR: Facial balancing is the big trend. Consumers recognize the term and want harmony, not parts.
DR. ROSSI: It’s universal. All genders, all ethnicities.
MIKE GLAICAR: And it puts more responsibility on the provider. They have to know how to balance a face.
DR. ROSSI: Let’s talk patient experience. What are you seeing?
MIKE GLAICAR: Consumers still spend on experiences. But eighty percent report rude or unhelpful staff. Seventy five percent report poor bedside manner. These are easy fixes. And they create lifelong loyalty.
DR. ROSSI: It’s not just results. It’s the whole experience.
MIKE GLAICAR: Exactly. And sixty five percent still rely on friends and family for recommendations. If you’re not treating your current patients well, no marketing will fix that.
DR. ROSSI: And now celebrities are open about what they do. It’s healthy.
MIKE GLAICAR: It normalizes it and educates consumers. People don’t just “wake up like that.”
DR. ROSSI: Speaking of women’s health, let’s get into menopause.
MIKE GLAICAR: Huge topic. Average New Beauty reader is thirty nine. We see extreme symptom burden. Sleep, stress, mood, hair, skin texture, weight gain. And for years women shut down. Now there’s transparency, conversation and opportunity. We’ve created an entire menopause section. Women finally feel empowered to explore treatment options.
DR. ROSSI: And safely. With the right physician.
MIKE GLAICAR: Exactly. We never tell people what to do. We just want them educated. Millennials are driving interest because they weren’t exposed to the 2002 panic.
DR. ROSSI: That study had a tiny sample change and huge media amplification.
MIKE GLAICAR: Sixteen thousand participants. One in a thousand actual increase. But represented as twenty five percent relative. It scared millions away for decades.
DR. ROSSI: Now it’s being debunked and people understand options.
MIKE GLAICAR: And testosterone in women is a big conversation too. Mood, libido, energy. It matters.
DR. ROSSI: It can be done safely. But you need the right provider.
MIKE GLAICAR: And don’t get hung up on numbers. Symptoms matter more than ranges.
DR. ROSSI: Exactly. Individual baselines vary.
MIKE GLAICAR: Biggest trend we see is beauty and health merging. Skin, fitness, food, mental health, longevity. It’s all one conversation now.
DR. ROSSI: What concerns you?
MIKE GLAICAR: Under trained providers. When an industry grows fast, bad actors try to get in. One bad outcome hurts everyone. We need educated providers. And we shouldn’t broad stroke med spas. Some are excellent.
DR. ROSSI: Education raises outcomes and reduces risk.
MIKE GLAICAR: And TikTok misinformation. Our recent study showed consumers still use Instagram for provider discovery, but TikTok shapes their beliefs. They see repeated misinformation. That’s dangerous.
DR. ROSSI: I see it in New York. Patients ask about filler migration or whether sunscreen causes cancer because of TikTok.
MIKE GLAICAR: Providers need to counter it with credible information.
DR. ROSSI: What else?
MIKE GLAICAR: Providers chasing quick wins. New patient acquisition obsession. Price drops and race to the bottom. You can’t discount yourself into success. Start patients with something approachable, then build trust. Also use the patients you already have. Treat them well.
DR. ROSSI: That’s the smartest business advice.
MIKE GLAICAR: We launched New Beauty White Glove. Providers can send New Beauty to patients’ homes with a letter from the office. It builds loyalty and education. A reminder to value existing patients.
DR. ROSSI: And patients expect price increases now. Like everything else.
MIKE GLAICAR: Exactly. Luxury brands don’t do sales. If someone is priced bizarrely low, something’s wrong. With injectables especially. Costs are fixed. Low price means diluted product or risky practices.
DR. ROSSI: Exactly. Buyer beware.
MIKE GLAICAR: NewBeauty.com is our main site. BeautyPass.com is the invite only membership. And all our socials for education.
DR. ROSSI: Thanks for being here. I’d love to have you back.
The Beauty-Health Connection with New Beauty's Mike Glaicar
On This Week's Episode:
Are we ready to embrace aesthetics as part of a holistic wellness journey rather than just vanity? Mike Glaicar, CEO of NewBeauty, joins Give Good Face with Dr. Anthony Rossi for a dynamic conversation at the intersection of aesthetics and wellness.
Together, they unpack the most pressing and misunderstood trends in beauty today—from GLP-1 medications like Ozempic to the resurgence of hormone therapy and the growing demand for natural, confidence-boosting results. They discuss the risks of muscle loss from GLP-1s and the need for integrated fitness and nutrition, the myth-busting around hormone replacement therapy for menopause, and the emotional toll of untreated symptoms like hair loss, mood changes, and weight gain.
They also highlight the shift from enhancement to restoration: patients no longer want exaggerated features—they want to look like the best version of themselves. Beyond treatments, they dive into the emotional and psychological aspects of aesthetics—why people are craving not just visible improvements, but better experiences. From bedside manner and patient trust to the dangers of TikTok misinformation and the lasting damage of that infamous 2002 hormone study, this episode tackles it all.
Guest Bio:
Mike Glaicar is a dynamic CEO at NewBeauty, leading innovative strategies in the Medical Equipment and Supplies Manufacturing industry. With a strong educational foundation, holding both a BS in Health and Science Studies and an MBA from Quinnipiac University, he combines academic rigor with practical experience. Mike's career spans various leadership roles at Sandow, where he has excelled in business development and operational management. His background as a professional ice hockey player adds a unique layer to his leadership style, emphasizing teamwork and resilience.
An advocate for athlete development, he integrates sports principles into business practices. Mike's commitment to mentoring and public speaking reflects his passion for empowering others in the industry. He is also recognized for his contributions to community service, evidenced by awards such as the Rotary Youth Leadership Award. With a focus on innovation and growth, Mike is poised to make a significant impact in his field.
Episode Transcript:
DR. ROSSI: That old hormone study caused so much confusion. Sixteen thousand women were in the trial. The average age was sixty three. In the control group there were thirty breast cancer cases. In the test group there were thirty eight. Out of sixteen thousand. That’s an increase of about one in a thousand.
MIKE GLAICAR: And the headlines said a twenty five percent increased risk. That was the relative increase, not the actual risk. It scared an entire generation of women.
DR. ROSSI: It dropped hormone therapy use to four percent because no one wanted to go near it.
MIKE GLAICAR: And now we finally have clarity. It was an old study and the way it was framed was flawed. We look at risk benefit now. We look at family history, genetics, age and how severe the symptoms are.
DR. ROSSI: Millennials missed the media panic in 2002. They seem much more open to hormone therapy.
MIKE GLAICAR: It’s a huge opportunity for the right patient. They weren’t consuming that media. So they come in without the fear baked into older generations.
DR. ROSSI: Let’s shift. We’ll do a quick intro about New Beauty and what you do. Are you a data company or a media company?
MIKE GLAICAR: Still media and education. It’s just rooted in data now.
DR. ROSSI: Great. And then we’ll hit GLP ones, weight loss, trends, and definitely menopause.
MIKE GLAICAR: Perfect. And it’s Glacar. Call me Mike.
DR. ROSSI: Got it. Hi everyone. I’m Dr. Anthony Rossi. Welcome back to Give Good Face. I’m excited to have Mike Glacar, CEO of New Beauty. Congratulations.
MIKE GLAICAR: Thank you.
DR. ROSSI: Tell us how you became CEO. What is New Beauty?
MIKE GLAICAR: I don’t look like I’m from the beauty world and I wasn’t. New Beauty is the leading media and education company in aesthetics. Twenty years covering skincare, procedures, hair and everything consumers want to understand. We also help them find credentialed providers. We were just acquired by MJH Life Sciences. A thousand employees behind us now. Big opportunity to educate at scale. I came from Fast Company, started a tech company, pitched to the previous owner, and he brought me in. I learned quickly that aesthetics isn’t vanity. If you change how someone feels about themselves, you change their life. I loved it and stayed.
DR. ROSSI: New Beauty has always balanced science and consumer relatability. And providers rely on it to stay informed.
MIKE GLAICAR: That balance is the hard part. Providers face it too. How do you explain science in a way that’s clear but not dumbed down. We rely on experts for quotes and perspective. Then we built Beauty Pass, an invite only membership. Off that data we launched Beauty Engine. Close to one hundred thousand women giving feedback on treatments, ingredients and challenges. We leverage all that data now.
DR. ROSSI: Consumers are more educated. They want the science behind the procedures because they’re investing in them.
MIKE GLAICAR: And they ask for it. They want to understand mechanisms and results. We shouldn’t underestimate how much they know. Many walk in already familiar with procedures.
DR. ROSSI: I like educated patients. If they’re getting their information from the right places.
MIKE GLAICAR: Exactly. It makes your job easier. Otherwise you’re starting from zero. But if they understand post care or mechanisms, you can build on that.
DR. ROSSI: And we’re shifting to natural looking results. Less enhancement. More restoration.
MIKE GLAICAR: Definitely. And more focus on skin health and treatments. People are healthier now. Gyms are packed. Diet content everywhere. And skin health is health. Not vanity.
DR. ROSSI: We always say the skin is a window into internal health. Hair too.
MIKE GLAICAR: Huge trend. And of course GLP ones. Every conversation circles back to them. We see thirty percent of our panel taking or planning to take a GLP one.
DR. ROSSI: That’s enormous.
MIKE GLAICAR: And half of them stay on long term. We stopped thinking in terms of pre and post GLP one. Now it’s how do you treat the patient holistically while they’re on it to avoid laxity and volume loss.
DR. ROSSI: Patients come in looking drastically different. Often they’re not obese. They’re self titrating. We need more data.
MIKE GLAICAR: And most get their GLP ones from primary care or telehealth. Only eight percent from aesthetics. PCPs may not think about hair loss or laxity. If you can get ahead of it, the outcomes are so much better.
DR. ROSSI: Patients don’t always even consider GLP ones “medications.”
MIKE GLAICAR: Right. And hair loss is huge. Fifty percent of GLP one users report it. And sixty six percent report laxity. Massive opportunity for providers to support patients.
DR. ROSSI: And nutrition matters. If you’re not getting enough protein or calories, biostimulatory fillers won’t work.
MIKE GLAICAR: And patients spend differently. Thirty percent cut spending in some areas because of GLP one costs. But twenty two percent who had never considered aesthetics now want treatments because they feel better in their bodies.
DR. ROSSI: It’s a very different journey depending on how much weight someone loses.
MIKE GLAICAR: Exactly. And we see skin texture changes even without weight loss.
DR. ROSSI: We do a lot of lasers, tightening and fillers early in the journey to maintain integrity.
MIKE GLAICAR: And more devices are being used for muscle support. Patients want that.
DR. ROSSI: And shape. People lose fat in places they want to keep it.
MIKE GLAICAR: Yes. And we see that clearly in the data.
DR. ROSSI: What about fillers? There’s fear around looking unnatural.
MIKE GLAICAR: Yes. Slight reduction in demand over the past year. Biggest concern is unnatural results. For a decade the trend was “enhance.” That’s over. Now it’s invisible aesthetics. Natural looking results score extremely high in satisfaction. The technique and provider matter. Forty seven percent of treated consumers still wished they looked more natural.
DR. ROSSI: It’s all about who you see. If the provider looks overfilled, they’ll make you overfilled.
MIKE GLAICAR: Facial balancing is the big trend. Consumers recognize the term and want harmony, not parts.
DR. ROSSI: It’s universal. All genders, all ethnicities.
MIKE GLAICAR: And it puts more responsibility on the provider. They have to know how to balance a face.
DR. ROSSI: Let’s talk patient experience. What are you seeing?
MIKE GLAICAR: Consumers still spend on experiences. But eighty percent report rude or unhelpful staff. Seventy five percent report poor bedside manner. These are easy fixes. And they create lifelong loyalty.
DR. ROSSI: It’s not just results. It’s the whole experience.
MIKE GLAICAR: Exactly. And sixty five percent still rely on friends and family for recommendations. If you’re not treating your current patients well, no marketing will fix that.
DR. ROSSI: And now celebrities are open about what they do. It’s healthy.
MIKE GLAICAR: It normalizes it and educates consumers. People don’t just “wake up like that.”
DR. ROSSI: Speaking of women’s health, let’s get into menopause.
MIKE GLAICAR: Huge topic. Average New Beauty reader is thirty nine. We see extreme symptom burden. Sleep, stress, mood, hair, skin texture, weight gain. And for years women shut down. Now there’s transparency, conversation and opportunity. We’ve created an entire menopause section. Women finally feel empowered to explore treatment options.
DR. ROSSI: And safely. With the right physician.
MIKE GLAICAR: Exactly. We never tell people what to do. We just want them educated. Millennials are driving interest because they weren’t exposed to the 2002 panic.
DR. ROSSI: That study had a tiny sample change and huge media amplification.
MIKE GLAICAR: Sixteen thousand participants. One in a thousand actual increase. But represented as twenty five percent relative. It scared millions away for decades.
DR. ROSSI: Now it’s being debunked and people understand options.
MIKE GLAICAR: And testosterone in women is a big conversation too. Mood, libido, energy. It matters.
DR. ROSSI: It can be done safely. But you need the right provider.
MIKE GLAICAR: And don’t get hung up on numbers. Symptoms matter more than ranges.
DR. ROSSI: Exactly. Individual baselines vary.
MIKE GLAICAR: Biggest trend we see is beauty and health merging. Skin, fitness, food, mental health, longevity. It’s all one conversation now.
DR. ROSSI: What concerns you?
MIKE GLAICAR: Under trained providers. When an industry grows fast, bad actors try to get in. One bad outcome hurts everyone. We need educated providers. And we shouldn’t broad stroke med spas. Some are excellent.
DR. ROSSI: Education raises outcomes and reduces risk.
MIKE GLAICAR: And TikTok misinformation. Our recent study showed consumers still use Instagram for provider discovery, but TikTok shapes their beliefs. They see repeated misinformation. That’s dangerous.
DR. ROSSI: I see it in New York. Patients ask about filler migration or whether sunscreen causes cancer because of TikTok.
MIKE GLAICAR: Providers need to counter it with credible information.
DR. ROSSI: What else?
MIKE GLAICAR: Providers chasing quick wins. New patient acquisition obsession. Price drops and race to the bottom. You can’t discount yourself into success. Start patients with something approachable, then build trust. Also use the patients you already have. Treat them well.
DR. ROSSI: That’s the smartest business advice.
MIKE GLAICAR: We launched New Beauty White Glove. Providers can send New Beauty to patients’ homes with a letter from the office. It builds loyalty and education. A reminder to value existing patients.
DR. ROSSI: And patients expect price increases now. Like everything else.
MIKE GLAICAR: Exactly. Luxury brands don’t do sales. If someone is priced bizarrely low, something’s wrong. With injectables especially. Costs are fixed. Low price means diluted product or risky practices.
DR. ROSSI: Exactly. Buyer beware.
MIKE GLAICAR: NewBeauty.com is our main site. BeautyPass.com is the invite only membership. And all our socials for education.
DR. ROSSI: Thanks for being here. I’d love to have you back.
MIKE GLAICAR: Anytime.